Advertise with American Nurse Today

Nurses are important, influential healthcare providers – are you talking to them? 

If you are interested in reaching the most active, dynamic and diverse community of nurses in the country, consider American Nurse Today, the official journal of the American Nurses Association (ANA) as your premier communications partner. 

Our promotion and educational programs utilize integrated channels including traditional print and cutting-edge electronic delivery options.

Electronic Media Kit

Need to speak with someone?

Contact Sofia Goller, Vice President, Sales and Marketing via email or call 215-489-7002 to talk about all of our cost-effective and creative promotional, educational and sponsorship opportunities!

As the official journal of ANA, American Nurse Today offers something that no other journal can. . .an opportunity to engage with the members of the only broad-based nursing organization representing the 3.6 million nurses in the US – nurses who are actively involved on every level of nursing – from nursing leaders to nurses who provide quality patient care at the bedside every day.

American Nurse Today is published 12 times a year.  The journal continues to serve nurses in furthering the profession through succinct, practical, independent, evidence-based clinical data and information.  American Nurse Today is a comprehensive, timely, trusted information source that nurses rely on to:

  • Optimize patient outcomes
  • Cultivate an educational foundation of best practices
  • Enhance professional careers

Peer-reviewed clinical, practical, practice-oriented, career and health/wellness editorial offers something for everyone.  Our outstanding Editorial Advisory Board includes top nurse thought-leaders across all nursing specialties.  The journal’s in-house editorial staff, RNs with proven track records in nursing publishing, work with Editor-in-Chief, Lillee Gelinas MSN, RN, FAAN, to bring nurses a fresh perspective on key nursing issues every month.

Every issue includes:

Leading the Way – information focused on nursing leadership issues.

ANA on the Frontline – a special section in the journal devoted to news and information directly from nursing’s most influential advocate on both national and state levels.

Strictly Clinical – peer-reviewed clinical articles, including continuing education.  Editorial addresses best practices and a wide variety of useful, practical information that nurses can use in their practice immediately.

Practice Matters – legal and ethical issues, time management, negotiating contracts, Magnet recognition and drug topics are just some of the topics this section covers.

Career Sphere – tips, techniques and ideas to help nurses maximize their careers are discussed.

Mind/Body/Spirit – articles that remind nurses to “take care of the caregiver”

Content Marketing

In addition to print advertising, American Nurse Today offers innovative educational programs ranging from single-topic editorial projects (such as supplements, patient-focused education and more) to web course turnkey programs.

American Nurse Today offers several cutting-edge digital platforms to deliver your message to our community of over 250,000 nurses.  We would love to work with you to help you develop effective communications through:

  • E-blasts
  • Newsletters
    • Nurse Today
    • Mindful Nurse
  • Custom education programs ranging from supplements to advertorials

The Latest on

  • Enculturating the value of process improvement

    Staff engagement within a culture of ownership and accountability makes the difference between successfully achieving and sustaining organizational outcomes. As healthcare organizations respond to the external pressures of rapidly evolving complexity and increasingly demanding regulation, the impact of organizational culture emerges as a critical element for organizational success. Key factors for successfully creating and sustaining a culture of nursing excellence include providing support for accountable,… Read more…

  • Fear of the low: What you need to know about hypoglycemia

    Approximately 25.8 million children and adults in the United States have diabetes. Especially with the diabetes rate rising yearly, you’re likely to care for many patients with this disorder. Of those diagnosed with diabetes, 80% take diabetes medication (oral drugs, insulin, or both). Hypoglycemia is one of the most feared complications of such diabetes treatments—feared by both patients and healthcare providers alike. Common in hospital… Read more…

  • Become a successful preceptor

    Novice nurses anxiously enter the workplace on their first day, nervously approaching the unit desk to ask for their preceptor, who will play a key role in their transition to the unit. New nurses acclimate themselves to the unit, role, and staff with guidance from the preceptor. The goal of the preceptor is to provide valuable teaching and learning experiences and to role model safe… Read more…

  • Achieving a work-life balance

    Almost everyone agrees that achieving a work-life balance is a good thing. Without it, we risk long-term negative effects on our physical and mental health, our relationships, and our work performance. But many nurses have a hard time achieving this balance due to job demands, erratic work schedules, or inability to say no when someone asks for help. The challenges of stress and burnout Stress… Read more…

  • Managing knee osteoarthritis in older adults

    A degenerative joint disease, osteoarthritis (OA) is marked by cartilage erosion, osteophyte formation, joint hypertrophy, and subchondral sclerosis. A leading cause of disability in older adults, it affects more than 30% of American older than age 65. It’s more prevalent in women than men. Overall risk rises with age. About 80% of people with OA of the knee report movement limitations, and 25% have difficulty… Read more…

  • Evaluating the neurologic status of unconscious patients

    neurologic status of unconscious patientsAssessing the neurologic status of unconscious or comatose patients can be a challenge because they can’t cooperate actively with your examination. But once you become proficient in performing this exam, you’ll be able to detect early significant changes in a patient’s condition—in some cases, even before these show up on more advanced diagnostic tests. Subtle changes in findings may indicate the need for further testing.… Read more…

  • Nurse evacuating patients loses home to wildfire

    Julayne Smithson, who recently moved to Santa Rosa, CA, from Indiana, lost her home to the wildfires raging in the state while working an overnight shift in the ICU at the Kaiser Permanente hospital. A colleague watched her patient while she ran home to try to save a few things. "I knew I didn't have much time," she says. "So I ran inside and I… Read more…

  • Epidural analgesia does not slow second-stage labor

    epidural analgesia labor obstetrics gynecologyA study in Obstetrics & Gynecology finds that epidural analgesia during second-stage labor does not slow duration. Read more via

  • Tips for long-term exercise success

    Walking, swimming, cycling, jogging, skiing, aerobic dancing, or any of dozens of other activities can help your heart. They all cause you to feel warm, perspire and breathe heavily without being out of breath and without feeling any burning sensation in your muscles. Whether it is a structured exercise program or just part of your daily routine, all exercise adds up to a healthier heart. Take… Read more…

  • Nurse manager role in incivility

    nurse incivilitySupportive nurse mangers reduce the incidence of coworker incivility, according to a study in the Journal of Nursing Management. Read more via

  • Childhood obesity continues to rise

    childhood obesityThe number of obese children and adolescents (aged 5 to 19 years) worldwide has risen tenfold in the past four decades, according to a study in The Lancet. Read more via and access the article at the

  • Utah Detective Fired for Handcuffing Nurse

    Detective Jeff Payne of the Salt Lake City Police Department, who roughly handcuffed nurse Alex Wubbels when she followed her hospital's policy and refused to draw blood from a patient without his consent, has been fired. In a disciplinary letter, Payne's behavior was described as “inappropriate, unreasonable, unwarranted, discourteous, and disrespectful.” Read more here.

  • On-campus or online: Which educational format fits your needs?

    on campus online education antDeciding between a traditional classroom education or an online program requires some research. Takeaways: There are a variety of reasons for nurses to further their education and many options and styles of nursing programs from which to choose. Advances in electronic technology including computers and the internet have made researching educational options easier than ever. By Brian Conner, PhD, RN, CNE If you’ve been thinking… Read more…

  • ANA calls for action in wake of police abuse of registered nurse

    ana action police abuse registered nurse antThe American Nurses Association (ANA) expressed outrage that a registered nurse (RN) was handcuffed and arrested by a police officer for following her hospital’s policy and the law, and immediately called for the Salt Lake City Police Department to conduct a full investigation, make amends to the nurse, and take action to prevent future abuses. The incident occurred July 26 at University Hospital in Salt… Read more…

  • Your professional CV: A road map to success

    professional cv road map success antHow to use your CV to achieve your career goals Takeaways: A well-developed CV is a roadmap of where you are and where you want to be. The CV helps you outshine other applicants for a job or a seat in an academic program. Strategic and intentional decisions made along your career path strengths your CV. By Cynthia L. Castaldi, DNP, MSN/Ed, RN, and Krista… Read more…

  • Strengthening nurses’ role in antibiotic stewardship

    strength nurse role antibiotic stewardship antBy Sharon A. Morgan, MSN, RN, NP-C The recent worldwide outbreak of Candida auris, a multidrug-resistant fungus, underscores the criticality of robust institutional and community- based antibiotic stewardship programs. Improving antibiotic use is a patient safety issue. As frontline healthcare providers, nurses can become more engaged and take a leadership role to enhance a facility’s antibiotic stewardship program. The nurse’s role with patient and family… Read more…

  • Do the right thing

    leadership insight compass questions answers interviewMaking the right decisions—even the tough ones—is a mark of good leadership. Interview by Apryl Motley, CAE “Doing the right thing is not easy, but it needs to be done,” observed Captain Jacqlyn Sanchez, RNCOB, as she recalled a difficult time in her career with the U.S. Air Force. “My decisions were not popular at that time,” she said, “and I felt defeated and powerless.”… Read more…

  • Affirmation of focused practice competencies

    ana affirmation focus practice competencies antANA’s newest program recognizing emerging specialties By Carol J. Bickford, PhD, RN-BC, CPHIMS, FHIMSS, FAAN In August 2017, the American Nurses Association (ANA) Board of Directors approved the inclusion of an additional component to ANA’s newly revised recognition of a nursing specialty, approval of a specialty’s scope of practice statement, and acknowledgment of standards of a specialty practice program. The new component, affirmation of focused… Read more…

  • ANA on the Frontline, October 2017