2018 Media Kit

The official journal of the American Nurses Association —

and the dynamic voice of nursing

Nursing Insider

Nursing Insider, ANA’s weekly e-newsletter, covers current news and health care issues plus ANA updates and events.

 

Demographics

Nursing Insider readers, made up of 160,000 ANA

registered nurse members and customers:

  • 90% of readers find the content very or somewhat useful.
  • 63% of Nursing Insider readers read it every week or every
    other week.

 

A wide range of career progression:

  • 11% early career
  • 12% mid-career
  • 73% more than 20 years

Nursing Insider is delivered to ANA members in various roles:

  • 51% Clinical Nurse/Staff Nurse
  • 8% Nurse Educator or Professor
  • 11% Advanced Practice RN(NP, CNS, CNM, CRNA)
  • 13% Nurse MGR/Nurse Executive (including Director/CNO)
  • 7% Not currently working in nursing
  • 10% Other nursing position

 

Editorial Overview

Nursing Insider is part of the American Nurses

Association member communications program that includes American Nurse Today, OJIN: The Online Journal of Issues in Nursing, and Frontline (published within American Nurse Today). This weekly e-newsletter is deployed on Thursdays.

 

Advertising Opportunities

Two banner spaces are available. Please see rates and specifications or contact one of our Account Managers for availability.

Rates and Specifications

Top Sponsor Banner.......... $575

 

Bottom Sponsor Banner.... $450

 

Size: UAB standard tile at 300 x 250 px.
We also accept smaller sizes of 200 x 200 px and 120 x 120 px. Please provide URL
to link banner.

ONLINE
+ DIGITAL PROGRAMS

AmericanNurseToday.com —

Clinical. Peer-reviewed. Trusted.

The website of American Nurse Today, the official journal of the ANA, is an exciting internet destination for nurses. Content on AmericanNurseToday.com includes:

  • Clinical, practical, useful nursing articles – select articles from the journal are accessible
  • Drugs and devices – editorial specific to the latest drug therapy options — a hot topic for nurses
  • Continuing education – nurses read a CE article and take the test online to earn credit hours
  • Interactive – blog from Dr. Leah Curtin and
  • Latest ANA news — current issues facing
  • Health news from around the nation – premier sources for health information for women and health news from around the world
  • Career Sphere – general career, tips and job hunting information.
  • Surveys and polls – our readers’ opinions matter— so we ask questions!

 

Advertisements appear on all web pages within the site – with the exclusion of the Continuing Education section (ANCC requirement) – maximizing exposure of your promotional message:

  • Text ads – Your headline and promotional/recruitment message along with your logo appear within content/articles (with the exception of CNE section).
  • Regional banners – Please contact your account manager for regional availability and rates.
  • Interstitial “take over” – Custom ad ideal for direct response messages and lead generation programs (limited availability).
  • Mobile banner – Banners suited to smart phone and tablet versions of the website.
  • Closing information – Banners are posted within 48 hours, and posted in 30-day increments.

Nurse and health care professionals trust AmericanNurseToday.com’s original and peer reviewed clinical content. Developed by industry experts, our website contains guidance for clinical practice, career enhancement, education opportunities, as well as industry news updates and personal wellness.  Nursing leadership trusts our reporting, commentary and industry insights — and base decisions and recommendations on our expert editorial.

AmericanNurseToday.com’s editorial voice has resonated with our ANA audience, and has been rated the #1 paid member benefit. Our digital strategies work in synergy with our content and help to build brands. Custom and Sponsored Content services provide you with smart solutions for lead generation, awareness campaigns and educational initiatives. Aligning your brand with our programs brings credibility, as well as an extensive and captivated audience!

E-newsletter: NurseLine

Opt-in circulation grows every day! Our popular newsletters are written by expert nurse authors and contain a wealth of interesting facts and news stories, as well as links to the latest editorial from the journal.

Custom e-newsletters, e-blasts and social media

An exclusive e-newsletter opportunity to reach thousands of nurses with relevant messaging. Brand a custom newsletter with your organization name, logo, and marketing sponsorship. American Nurse Today provides content geared to your topic area and valued by the nursing community. Third party marketing opportunities are also available to qualified marketers.
Please contact an Account Manager for pricing and additional information.

 

Sponsored content: e-books, infographics, quizzes, surveys

With a highly engaged audience, offering valuable information is an effective way to develop an audience around specific topics, issues and trends.

Connect directly with professionals that are invested in your content, and learn more about what motivates them.
Please contact an Account Manager for pricing.

 

Education webinars

Live web-based educational conferences are the optimal way to connect with busy managers, decision makers and influential professionals who are interested in topics, but don’t have the time and resources to attend in-person events. Our editorial leaders help clients to present their health care topics with trust and authority that comes with our audience. In addition, our platform handles hosting, registration and live streaming of rich media content. Programs are promoted through our various channels, and hosted as an On Demand program for 12 months following the live presentation.
Please contact an Account Manager for pricing.

 

AmericanNurseToday.com rates and specs:

Digital strategies and special programs

Nursing Insider

OJIN: The Online Journal of Issues in Nursing

OJIN: The Online Journal of Issues in Nursing, is a peer-reviewed online publication that provides a forum for discussion of the issues inherent to current topics of interest to nurses and other health care professionals. The intent of this journal is to present different views on issues that affect nursing research, education, and practice, thus enabling readers to understand the full complexity of a topic. The interactive format encourages a dynamic dialogue. OJIN content is available via it’s open-access website. The OJIN e-newsletter, distributed three times per year, also accepts advertising.

 

Readership

  • Circulation: Each topic of the journal is deployed via OJIN e-newsletter (with active links to online journal) to over 157,000 nurses – 17.6% open rate
  • Unique visitors to journal website per month: 193,000
  • Daily website page views: 18,000
  • Monthly website page views: 500,000
  • 73% of our readers are nurses employed in acute care hospitals
  • 68% of our readers are staff nurses
  • International readership: Nurses employed by thousands of healthcare organizations throughout the world, and includes

 

Overview and Editorial

  • OJIN is a part of the American Nurses Association
  • OJIN publishes three topics annually: Jan., May and Sept.
  • OJIN Topics for 2018
  • Articles contributed by national and international experts
  • OJIN manuscript submissions that meet author guidelines are peer-reviewed by at least three reviewers
  • OJIN is indexed by CINAHL and Scopus

 

Advertising Opportunities

Advertisers receive 4 months promotion through:

  • 1 banner in OJIN e-newsletter when topic is published
  • 4 months placement of banner on OJIN website (home page only – no banners appear on internal pages of website)

 

Example: Advertisers in the May publication will receive a 200 x 200 banner in the newsletter sent after May 31, 2018. Advertisers also receive a 200 x 200 banner on OJIN website (nursingworld.org/ojin) for the months of May, June, July, and August.

 

Please contact your Account Manager with questions.

Rates and Specifications

EXCLUSIVE Sponsorship  ................................... $2,500

Sponsorship includes both banner positions for OJIN

e-newsletter and OJIN website.

Size (2): 200 x 200 banners. Please provide URL to link

banners.

 

Medium Rectangle — Position 1 ......................... $2,000

Top banner in 1 OJIN e-newsletter and top banner position

on OJIN website for 4 months.

Size: 200 x 200.  Please provide URL to link banner.

 

Medium Rectangle — Position 2 ......................... $1,500

Second banner in one OJIN e-newsletter and second

banner position on OJIN website for 4 months.

Size: 200 x 200.  Please provide URL to link banner.

© 2017-8 by HCM - HealthCom Media. All rights reserved. All HCM - HealthCom Media editorial is protected by copyright and may not be reproduced, stored, or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the copyright holder.

 

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