2018 Media Kit

The official journal of the American Nurses Association —

and the dynamic voice of nursing



Requirements or restrictions for pharmaceutical products

Advertisements must be consistent with FDA guidelines. Any advertisement can be rejected per the discretion of the Publisher and ANA.


Accept new product releases

Please send to VP, Publishing & Sales: sgoller@healthcommedia.com


Ad format and placement policy

Advertising is placed between and within articles.

Standard ad rotation. Due to the nature of this publication, requests for space separation cannot be guaranteed.


Ad/edit information

Ad/Edit Ratio — 40/60%; Average Folio — 48 pages


Bonus distribution at major nursing meetings.

Advertiser Index located in the back of the journal in every issue. Article reprints are available. Contact the VP of Publishing & Sales, Sofia Goller at 215-489-7002 or sgoller@healthcommedia.com.


Printing method and paper stock

Printing method: Web offset. Trim size: 8” x 10 7⁄8”.

Cover: 80 lb. coated. Inside pages: 38 lb. coated.

Safety margins for live matter: 1⁄4” clear of all trim edges and gutter.

Type of binding: Saddle stitch.

Half-tone screen: 133-line screen.




Ad and bleed sizes


  • All bleeds should be 1⁄8” beyond page trim size. All text should be kept 1/2” from trim.
  • For eps files using fonts, be sure fonts are converted to outline or rastorized.
  • We print at a 133-line screen; therefore, an image resolution of 275-300 dpi is required.
  • Use the layout application scaling for design and sizing; once you know the size desired, rescale your image in its original application and re-import it into your layout document at 100%.
  • Convert all images to CMYK (not RGB). No spot colors.
  • All colors or graphics must be supplied in a single channel
  • EPS or TIFF format.
  • Quark colors must be converted to CMYK, with the spot color box unchecked in the Edit Colors dialogue box.
  • Files can be submitted electronically through email, Dropbox, or other file transfer system.
  • SWOP standards apply.




Availability and acceptance of inserts

Inserts must be approved by the Publisher.

BRCs are accepted upon Publisher’s approval. BRCs are charged at the 1x standard black/white rate and must be accompanied by an advertisement.

Sizes and specifications

Minimum paper weight:

2 pages (single sheet) – 75 lb.

4 pages or more (2 sheets or more) – 60 lb.

Center position and 4 pages or more – 75 lb.

Size – furnished full-page insert – 8 1/8” x 11 1/8”.



Printer trims insert as follows:

1/8” at face, 1/8” at foot, 1/8” at head.


210,000 inserts per issue.

Packing Requirements and Shipping Instructions

Materials being delivered must meet the following requirements.

  1. All materials must be accompanied by a detailed packing list and Bill of Lading (“BOL”).
  2. Each skid and/or carton should be clearly marked on all four sides with the following information:
    a) Counts per lift/carton
    b) Total counts per skid
    c) Total number of pieces (forms) for roll stock and/or fanfold
    d) Description of piece (key code, unique identifier)
    e) Title and issue or a Quad/Graphics job number
  3. All skids must be secured, wrapped and banded with plastic banding, not metal.
  4. The total height of the skid can be no more than 45”, the dimensions of which must be no more than 48” long by
  5. 40” wide and not less than 46” long by 36” wide.


Inserts should be sent to:

Quad/Graphics, Inc., Attn: Stacey Herman

555 S. 108th Street, West Allis, WI 53214

Include issue, date and quantity of inserts on cartons.


Contact Chris Evans Gartley with any questions.
 Phone: 215-489-7004,
Email: cevansgartley@americannursetoday.com



Ad reproduction requirements

  • American Nurse Today is printed web offset using computer-to-plate technology.
  • Digital artwork required. Mac files are preferred.
  • Application file formats accepted are: Hi-res PDF,
  • QuarkXPress, Adobe Illustrator, Adobe InDesign, Adobe Photoshop.
  • PDF/X-1a files preferred. Fonts should be embedded. Files should be written at 300 dpi; 2400 x 3263 pixels.
  • Pages must be built according to final trim size (8” x 10 7⁄8”).

© 2017-8 by HCM - HealthCom Media. All rights reserved. All HCM - HealthCom Media editorial is protected by copyright and may not be reproduced, stored, or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without permission in writing from the copyright holder.


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