Advertise with American Nurse Today

Nurses are important, influential healthcare providers – are you talking to them? 

If you are interested in reaching the most active, dynamic and diverse community of nurses in the country, consider American Nurse Today, the official journal of the American Nurses Association (ANA) as your premier communications partner. 

Our promotion and educational programs utilize integrated channels including traditional print and cutting-edge electronic delivery options.

Electronic Media Kit

Need to speak with someone?

Contact Sofia Goller, Vice President, Sales and Marketing via email or call 215-489-7002 to talk about all of our cost-effective and creative promotional, educational and sponsorship opportunities!

As the official journal of ANA, American Nurse Today offers something that no other journal can. . .an opportunity to engage with the members of the only broad-based nursing organization representing the 3.6 million nurses in the US – nurses who are actively involved on every level of nursing – from nursing leaders to nurses who provide quality patient care at the bedside every day.

American Nurse Today is published 12 times a year.  The journal continues to serve nurses in furthering the profession through succinct, practical, independent, evidence-based clinical data and information.  American Nurse Today is a comprehensive, timely, trusted information source that nurses rely on to:

  • Optimize patient outcomes
  • Cultivate an educational foundation of best practices
  • Enhance professional careers

Peer-reviewed clinical, practical, practice-oriented, career and health/wellness editorial offers something for everyone.  Our outstanding Editorial Advisory Board includes top nurse thought-leaders across all nursing specialties.  The journal’s in-house editorial staff, RNs with proven track records in nursing publishing, work with Editor-in-Chief, Lillee Gelinas MSN, RN, FAAN, to bring nurses a fresh perspective on key nursing issues every month.

Every issue includes:

Leading the Way – information focused on nursing leadership issues.

ANA on the Frontline – a special section in the journal devoted to news and information directly from nursing’s most influential advocate on both national and state levels.

Strictly Clinical – peer-reviewed clinical articles, including continuing education.  Editorial addresses best practices and a wide variety of useful, practical information that nurses can use in their practice immediately.

Practice Matters – legal and ethical issues, time management, negotiating contracts, Magnet recognition and drug topics are just some of the topics this section covers.

Career Sphere – tips, techniques and ideas to help nurses maximize their careers are discussed.

Mind/Body/Spirit – articles that remind nurses to “take care of the caregiver”

Content Marketing

In addition to print advertising, American Nurse Today offers innovative educational programs ranging from single-topic editorial projects (such as supplements, patient-focused education and more) to web course turnkey programs.

American Nurse Today offers several cutting-edge digital platforms to deliver your message to our community of over 250,000 nurses.  We would love to work with you to help you develop effective communications through:

  • E-blasts
  • Newsletters
    • Nurse Today
    • Mindful Nurse
  • Custom education programs ranging from supplements to advertorials

The Latest on

  • Enculturating the value of process improvement

    Staff engagement within a culture of ownership and accountability makes the difference between successfully achieving and sustaining organizational outcomes. As healthcare organizations respond to the external pressures of rapidly evolving complexity and increasingly demanding regulation, the impact of organizational culture emerges as a critical element for organizational success. Key factors for successfully creating and sustaining a culture of nursing excellence include providing support for accountable,… Read more…

  • Fear of the low: What you need to know about hypoglycemia

    Approximately 25.8 million children and adults in the United States have diabetes. Especially with the diabetes rate rising yearly, you’re likely to care for many patients with this disorder. Of those diagnosed with diabetes, 80% take diabetes medication (oral drugs, insulin, or both). Hypoglycemia is one of the most feared complications of such diabetes treatments—feared by both patients and healthcare providers alike. Common in hospital… Read more…

  • Become a successful preceptor

    Novice nurses anxiously enter the workplace on their first day, nervously approaching the unit desk to ask for their preceptor, who will play a key role in their transition to the unit. New nurses acclimate themselves to the unit, role, and staff with guidance from the preceptor. The goal of the preceptor is to provide valuable teaching and learning experiences and to role model safe… Read more…

  • Achieving a work-life balance

    Almost everyone agrees that achieving a work-life balance is a good thing. Without it, we risk long-term negative effects on our physical and mental health, our relationships, and our work performance. But many nurses have a hard time achieving this balance due to job demands, erratic work schedules, or inability to say no when someone asks for help. The challenges of stress and burnout Stress… Read more…

  • Managing knee osteoarthritis in older adults

    A degenerative joint disease, osteoarthritis (OA) is marked by cartilage erosion, osteophyte formation, joint hypertrophy, and subchondral sclerosis. A leading cause of disability in older adults, it affects more than 30% of American older than age 65. It’s more prevalent in women than men. Overall risk rises with age. About 80% of people with OA of the knee report movement limitations, and 25% have difficulty… Read more…

  • Evaluating the neurologic status of unconscious patients

    neurologic status of unconscious patientsAssessing the neurologic status of unconscious or comatose patients can be a challenge because they can’t cooperate actively with your examination. But once you become proficient in performing this exam, you’ll be able to detect early significant changes in a patient’s condition—in some cases, even before these show up on more advanced diagnostic tests. Subtle changes in findings may indicate the need for further testing.… Read more…

  • Off to school: A guide for nurses

    school guide nurse preparation success antPreparation, organization, and involvement are your keys to success. Going back to school is an exciting—and sometimes scary—endeavor. First, pat yourself on the back: You had the courage to step outside your comfort zone and now have the opportunity to grow as a nurse. You’ll likely find your school experience helps you expand your point of view, forge new connections, and move forward on your… Read more…

  • Cybersecurity and healthcare records

    Tips for ensuring patient safety and privacy. By Susan Conaty-Buck, DNP, APRN, FNP-C Rachel is a nurse working on a hospital unit charting notes in the electronic health record (EHR). She suddenly remembers that it’s her best friend’s birthday and she’s forgotten to get her a gift. When Rachel completes her patients’ notes, she opens a browser on the hospital’s computer to see if she… Read more…

  • Finding meaning after a patient’s death

    mind body spirit find meaning death pause guidelinesTime for personal reflection helps clinical staff cope with loss. Takeaways Dealing with the death of a patient can be stressful, especially for new nurses. Taking the time to personally reflect after the death of a patient can contribute to a healthy work environment and promote a sense of purpose. By Tina M. Mason, MSN, ARNP, AOCN, AOCNS, and JoEllen Warnke, MS, RN, OCN A… Read more…

  • What to do when a colleague is impaired

    colleague imparied antTo: Ethics Advisory Board From: Medical-surgical staff nurse Subject: Substance use disorder Recently I discovered a colleague on my unit impaired by substance use disorder (SUD). What should I do to protect patients from harm, while keeping the nurse’s health condition confidential? I am also concerned about complying with state laws and following our facility’s employment policies. From: ANA Center for Ethics and Human Rights… Read more…

  • Caregiver Resources

    Nearly 44 million unpaid caregivers form the backbone of the US chronic and long-term care system. These hard working family members provide care to injured veterans, aging adults, children with special needs, and individuals with chronic medical needs. You may be professional nurse with years of training and practice under your belt, but you’ll need more help than that when caring at home for a… Read more…

  • FDA clears duodenoscope with disposable distal cap

    duodenoscope distal capOn Sept. 20, the U.S. Food and Drug Administration (FDA) cleared Pentax ED34-i10T, the first duodenoscope with a disposable distal cap, which will improve access for cleaning and reprocessing. Read More at

  • Behavioral interventions can combat cognitive fatigue in patients with MS

    multiple sclerosis behavioral fatigue patientBehavioral interventions, such as potentially winning money as a goal, can reduce cognitive fatigue in patients with multiple sclerosis (MS), according to a study in Multiple Sclerosis Journal. Read More at

  • Anemia in bariatric surgery patients

    anemia bariatric surgery patientA study in JAMA Surgery reports a high rate of anemia 10 years after patients had undergone Roux-en-Y gastric bypass for weight loss. Read More at

  • Lies and the lying liars who tell them

    leah curtain defaultThe impact of lying on individuals and society. By Leah Curtin, RN, ScD(h), FAAN While human history is rife with evidence of lying, never has lying been writ so large as it is today. This is, indeed, the season for crafty and seasoned liars! What’s so amazing is that never before has it been so easy to find out if what people say is accurate.… Read more…

  • Supporting novice nurses in a float pool

    supporting novice nurses float poolThis staffing solution provides new nurses with a path to success. By Cheryl Muffley, MSN, RN-BC and Suzanne Heath, MS, BSN, RN-BC As the nursing profession strives to advance care delivery, it’s faced with many challenges, including adequately educating nurses and effectively managing staffing and retention issues. We need new, innovative solutions to effectively deal with these challenges. Christiana Care Health System (CCHS) developed a… Read more…

  • Using mobile technology during patient handoffs

    using mobile technology patient handoffThis Magnet®-recognized organization created a process for virtual bedside transfers. Takeaways: Virtual patient handoffs using web-enabled devices can reduce anxiety for both nurses and patients. Mobile technology can be used securely in healthcare. By Dennis Santa, MSN, RN, ANP, CCRN, BA-C, and Dell E. Roach, MSN, RN, CNS Evidence suggests that bedside handoff reporting improves patient safety, reduces medical errors, contributes to patient and staff… Read more…

  • Adapting a professional practice model

    adapting professional practice modelFollow these steps to ensure nurse engagement and interprofessional collaboration. Takeaways: Creating a PPM is required for ANCC Magnet® designated facilities. Establishing and modifying the PPM requires engagement by clinical nurses and nurse leaders to reflect nursing culture and professional values.  The PPM must align with the organizational strategic vision; organizational changes may require adaption of the PPM so it remains current. By Wendy Silverstein,… Read more…

  • Get your head into the cloud

    head cloud technology streamline magnetHow to use technology  to streamline Magnet®  documentation submission. Takeaways: Cloud technology helps to streamline the Magnet document submission process. Cloud technology allows for transparent, collaborative document and data sharing. By Jessie Reich, MSN, RN, ANP-BC, CMSRN, and Courtney Maloney, MSN, RN Pennsylvania Hospital–Penn Medicine, the nation’s first hospital, is part of the Penn Medicine Health System, which is composed of five acute care hospitals,… Read more…