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Nurses are important, influential healthcare providers – are you talking to them? 

If you are interested in reaching the most active, dynamic and diverse community of nurses in the country, consider American Nurse Today, the official journal of the American Nurses Association (ANA) as your premier communications partner. 

Our promotion and educational programs utilize integrated channels including traditional print and cutting-edge electronic delivery options.

Electronic Media Kit

Need to speak with someone?

Contact Sofia Goller, Vice President, Sales and Marketing via email or call 215-489-7002 to talk about all of our cost-effective and creative promotional, educational and sponsorship opportunities!

As the official journal of ANA, American Nurse Today offers something that no other journal can. . .an opportunity to engage with the members of the only broad-based nursing organization representing the 3.6 million nurses in the US – nurses who are actively involved on every level of nursing – from nursing leaders to nurses who provide quality patient care at the bedside every day.

American Nurse Today is published 12 times a year.  The journal continues to serve nurses in furthering the profession through succinct, practical, independent, evidence-based clinical data and information.  American Nurse Today is a comprehensive, timely, trusted information source that nurses rely on to:

  • Optimize patient outcomes
  • Cultivate an educational foundation of best practices
  • Enhance professional careers

Peer-reviewed clinical, practical, practice-oriented, career and health/wellness editorial offers something for everyone.  Our outstanding Editorial Advisory Board includes top nurse thought-leaders across all nursing specialties.  The journal’s in-house editorial staff, RNs with proven track records in nursing publishing, work with Editor-in-Chief, Lillee Gelinas MSN, RN, FAAN, to bring nurses a fresh perspective on key nursing issues every month.

Every issue includes:

Leading the Way – information focused on nursing leadership issues.

ANA on the Frontline – a special section in the journal devoted to news and information directly from nursing’s most influential advocate on both national and state levels.

Strictly Clinical – peer-reviewed clinical articles, including continuing education.  Editorial addresses best practices and a wide variety of useful, practical information that nurses can use in their practice immediately.

Practice Matters – legal and ethical issues, time management, negotiating contracts, Magnet recognition and drug topics are just some of the topics this section covers.

Career Sphere – tips, techniques and ideas to help nurses maximize their careers are discussed.

Mind/Body/Spirit – articles that remind nurses to “take care of the caregiver”

Content Marketing

In addition to print advertising, American Nurse Today offers innovative educational programs ranging from single-topic editorial projects (such as supplements, patient-focused education and more) to web course turnkey programs.

American Nurse Today offers several cutting-edge digital platforms to deliver your message to our community of over 250,000 nurses.  We would love to work with you to help you develop effective communications through:

  • E-blasts
  • Newsletters
    • Nurse Today
    • Mindful Nurse
  • Custom education programs ranging from supplements to advertorials

The Latest on

  • Enculturating the value of process improvement

    Staff engagement within a culture of ownership and accountability makes the difference between successfully achieving and sustaining organizational outcomes. As healthcare organizations respond to the external pressures of rapidly evolving complexity and increasingly demanding regulation, the impact of organizational culture emerges as a critical element for organizational success. Key factors for successfully creating and sustaining a culture of nursing excellence include providing support for accountable,… Read more…

  • Fear of the low: What you need to know about hypoglycemia

    Approximately 25.8 million children and adults in the United States have diabetes. Especially with the diabetes rate rising yearly, you’re likely to care for many patients with this disorder. Of those diagnosed with diabetes, 80% take diabetes medication (oral drugs, insulin, or both). Hypoglycemia is one of the most feared complications of such diabetes treatments—feared by both patients and healthcare providers alike. Common in hospital… Read more…

  • Become a successful preceptor

    Novice nurses anxiously enter the workplace on their first day, nervously approaching the unit desk to ask for their preceptor, who will play a key role in their transition to the unit. New nurses acclimate themselves to the unit, role, and staff with guidance from the preceptor. The goal of the preceptor is to provide valuable teaching and learning experiences and to role model safe… Read more…

  • Achieving a work-life balance

    Almost everyone agrees that achieving a work-life balance is a good thing. Without it, we risk long-term negative effects on our physical and mental health, our relationships, and our work performance. But many nurses have a hard time achieving this balance due to job demands, erratic work schedules, or inability to say no when someone asks for help. The challenges of stress and burnout Stress… Read more…

  • Managing knee osteoarthritis in older adults

    A degenerative joint disease, osteoarthritis (OA) is marked by cartilage erosion, osteophyte formation, joint hypertrophy, and subchondral sclerosis. A leading cause of disability in older adults, it affects more than 30% of American older than age 65. It’s more prevalent in women than men. Overall risk rises with age. About 80% of people with OA of the knee report movement limitations, and 25% have difficulty… Read more…

  • Evaluating the neurologic status of unconscious patients

    neurologic status of unconscious patientsAssessing the neurologic status of unconscious or comatose patients can be a challenge because they can’t cooperate actively with your examination. But once you become proficient in performing this exam, you’ll be able to detect early significant changes in a patient’s condition—in some cases, even before these show up on more advanced diagnostic tests. Subtle changes in findings may indicate the need for further testing.… Read more…

  • Rising drug prices and shortages: Hospitals make a move

    For years, hospitals have been dealing with sharp drug price increases and shortages. To combat these problems, hospitals are going into the drug manufacturing business. A group of major hospital systems plans to form a nonprofit company that will provide several generic drugs to the hospitals—either by manufacturing them or working with a third-party manufacturer. The goal of the effort is to challenge the many… Read more…

  • Toolkit to screen for suicide risk

    Researchers at the National Institute of Mental Health’s Division of Intramural Research Programs recently developed a free Ask Suicide-Screening Questions (ASQ) toolkit to help nurses and other healthcare professionals identify young people at risk for suicide. The toolkit, which is organized for specific medical settings (for example for emergency departments, inpatient units, or specialty clinics), includes four questions that take 20 minutes to administer. One… Read more…

  • Patient confidence in nurses decreases when hospitals are understaffed

    Nurses are well respected by the public. However, according to a recently published study, patients lose confidence in nurses and nursing care when they feel that not enough nurses are available. This study, conducted in England and led by Linda H. Aiken, PhD, RN, FAAN, FRCN, Claire M. Fagin Leadership Professor in Nursing at the University of Pennsylvania, concluded that reducing missed nursing care by… Read more…

  • Beat the winter blues

    You and your patients may be suffering the ill effects of cold winter weather. Take steps to keep yourself happy and healthy…and share them with  your patients: Exercise regularly to release endorphins and improve your mood. Eat healthy (with an occasional indulgence). Meditate to calm anxiety and ease mild depression. Spend time (in person or virtually) with friends and family. Investigate light therapy, which may… Read more…

  • 751 U.S. hospitals penalized for high infection rates

    Hospitals in every state were penalized with cuts in Medicare payments for having too many infections. (Maryland is the only state not affected because it has a different Medicare payment system.) Medicare considers these conditions when evaluating hospitals: Infections from colon surgeries, hysterectomies, urinary tract catheters, and central line tubes. Rates of methicillin-resistant Staphylococcus aureus and Clostridium difficile Frequency of 10 types of in-hospital injuries… Read more…

  • FDA approves new breast cancer treatment for patients with a specific genetic mutation

    fda breast cancer treatment patient genetic mutationOn Jan. 12, the U.S. Food and Drug Administration (FDA) expanded the approved use of Lynparza (olaparib tablets) to include the treatment of patients with certain types of breast cancer that have metastasized and whose tumors have the BRCA gene mutation, making it the first drug in its class (PARP inhibitor) approved to treat breast cancer. Read more via

  • FDA and DoD launch program to expedite medical products for emergency care of military personnel

    fda dod program medical product emergency care militaryOn Jan. 16, the U.S. Food and Drug Administration (FDA) announce that it and the Department of Defense (DoD) have launched a joint program to prioritize the efficient development of safe and effective medical products intended to save the lives of American military personnel. Read more via

  • 2019 Magnet® Application Manual raises the bar for nursing excellence

    2019 magnet application manual raise bar nursing excellence antRevisions to the manual clarify the value of nursing across all healthcare settings. By Rebecca Graystone, MS, MBA, RN, NE-BC In October 2017, the American Nurses Credentialing Center’s Magnet Recognition Program® released the 2019 Magnet® Application Manual, the 12th application manual in the 27-year history of the program. It builds upon the foundation of seminal research conducted in the early 1980s that led to the… Read more…

  • Transitional care—The pathway to integrated care delivery

    Clinical and community partnerships reduce hospitalization and emergency department visits. Takeaways: Nurses need to lead the way in redesigning integrated healthcare delivery. Building relationships and navigating with patients across the care continuum identifies gaps in care coordination. Success with value-based payment depends on community-based interprofessional collaboration. By Billie Lynn Allard, MS, RN Healthcare delivery in the United States is not sustainable in its present state,… Read more…

  • Incontinence-associated dermatitis: Management update

    incontinence associated dermatitis management updateTimely assessment and prevention improve patient outcomes. Takeaways: Nurses play a vital role in the promotion of healthy patient skin. Incontinence-associated dermatitis (IAD) is a common skin injury resulting from the excessive exposure of skin to urine and stool, causing patient pain and discomfort. Nursing assessment of risk factors and the implementation of a structured skin care regimen can reduce the incidence of IAD. Timely… Read more…

  • National Magnet Nurse of the Year® 2017 award winners

    national magnet nurse year 2017 award winnersnational magnet nurse year 2017 award winnersBy Rebecca Graystone, MS, MBA, RN, NE-BC The Magnet Recognition Program® recognizes healthcare organizations for quality patient care, nursing excellence, and innovations in professional nursing practice. Consumers rely on the Magnet® designation as the ultimate credential for high-quality nursing. Developed by the American Nurses Credentialing Center (ANCC), Magnet is the leading source of successful nursing practices and strategies worldwide. US News & World Report uses… Read more…

  • Early childhood abuse has long-term effects

    early childhood abuse longterm effectsChildren who experience abuse and neglect during the first 5 years of life are more likely to have problems in social relationships and underachieve academically as adults, according to a study in Child Development. Read more via  

  • 10 tips to boost employee engagement

    10 tips boost employee engagement antEmployee engagement begins with an organization’s leaders. Takeaways: Employee engagement involves intentional, ongoing processes to inspire innovation, performance, commitment, and excellence. Engaged employees are more involved, enthusiastic, and committed to their work and organization than disengaged employees. Leaders who foster high levels of employee engagement are mindfully present, observant, and enthusiastically reward and celebrate individual and collective accomplishments in meaningful ways. By Cynthia Clark, PhD,… Read more…

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