Magnet Recognition Program® update

Welcome to American Nurse Today’s Magnet® Profiles. I’m pleased to have this opportunity to update you on the exciting initiatives in place within the Magnet Recognition Program®. This is an exciting time at the American Nurses Credentialing Center (ANCC), as we put the final touches on the 2012 National Magnet Recognition Conference® to be held in Los Angeles in
October. Attendance at this year’s conference is expected to exceed 7,500. In addition to Americans, a growing number of international participants will attend, representing more than 20 countries. We’re excited by the continued interest in the Magnet Recognition Program by the international nursing community.

This year’s conference will feature inspirational keynote presentations by Steven Covey, Jr. and astronaut and Space Shuttle Commander Mark Kelly (husband of former Arizona Congresswoman Gabrielle Giffords). The conference will feature a variety of breakout sessions, selected from more than 1,600 abstracts submitted by Magnet organizations. A wide range of insightful information will be presented. Attendees will find topics of interest no matter where their organizations are along the Magnet journey. Remember to stop by the ANCC booth, where staff members from all ANCC programs will be available to meet you and address your questions.

Other ANCC projects and initiatives

We also remain busy with other projects and initiatives to assist and support you in your Magnet journey. The Magnet Learning Communities™ program has undergone a significant redesign. Improvements to both the look and content of the program’s website have been ongoing during 2012, based on user feedback. This website is a great place to connect with peers, find valuable
resources, and access the latest information via webinars and other educational offerings.

In addition, the accreditation Demographic Information Form (DIF) has undergone a total redesign. A significant amount of time has been put into developing a product that will be useful to Magnet organizations and the Magnet office. Piloting of the DIF, which now functions more like a database, has been completed. Stay tuned for future announcements, which will detail educational offerings and official dates related to utilization of the new DIF.

The most-asked question we get is, "When will the new Magnet Application Manual be released?" After months of work, the new manual is planned for release in early 2013. Before initiating a review of the manual, ANCC began an in-depth review of the original Magnet research in early 2012, combined with a review of related subsequent research. During the manual revision, a priority was that the foundation of the Magnet Program continue to be based on research, promoting evidence-based nursing practice. During revision, many individuals assisted in evaluating every aspect of the manual, providing valuable feedback. I greatly appreciate the time and effort of Magnet Senior Analysts, members of the Commission on Magnet, and individuals who participated in providing public feedback on recommended changes. I’m very pleased with the outcome of the work. A preview of the new Magnet Application Manual will be presented at the national Magnet Conference.

The Magnet Recognition Program encourages nurses to be innovative, while involving and inspiring others from all disciplines to improve the patient experience throughout the continuum of care. The revised Application Manual remains focused on improving the environment and practice of nursing through effective deployment of structures and processes that support delivery of outstanding outcomes.


I hope to see many of you at the Magnet Recognition Conference. Whether or not you attend, please read the articles in this Magnet Profiles section. In particular, you might want to check out American Nurse Today’s new department, Magnet Nurses in Action, which highlights initiatives in Magnet facilities. We hope these stories will inspire you in your pursuit of nursing excellence.

Craig Luzinski is director of the Magnet Recognition Program® of the American Nurses Credentialing Center.

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