American Nurse Today, the official, clinically and career-focused journal of the American Nurses Association (ANA), is a fresh voice of nursing across America. The printed journal reaches more than 175,000 dedicated nurses in a multitude of specialties and practice settings, and the site serves nearly four millions visitors each year. American Nurse Today is a peer-reviewed journal indexed in the Cumulative Index to Nursing and Allied Health Literature (CINAHL). CINAHL databases are the most widely-used and respected research tools for nurses, students and allied health professionals around the globe
As the only full-service professional organization representing the nation’s four million Registered Nurses, ANA is the driving force for nurses. ANA is a recognized and respected voice that shapes nursing practice standards and defines the code of ethics for the profession.
American Nurse Today is published by HCM. HCM works on behalf of many partners to plan, execute, and integrate comprehensive marketing campaigns. Our intimate knowledge of the millions in our audience and exclusive access to key individuals gives us the ability to segment, target, and report on highly effective campaigns. Let our team guide your next program.
- Peer-Reviewed Publishing
Our journals are the official journals of ANA, AANA, and NPWH – that’s a lot of authority and access to critical players. Clinically sound, engaging, and timely, the content that makes it into our journals is reviewed by a distinguished board of editors and healthcare practitioners.
- Digital Asset Development
Microsites and digital assets represent effective digital strategies to build brands and drive results. HCM’s hyper-focused resources are developed for partners to promote specific goals and campaigns that provide authority, positioning, and SEO for their product or organization. These optimized sites and digital media drive lead generation by promoting specialized healthcare issues and providing relevant educational content.
- Native Advertising
Authority and credibility are built through editorial integration with key messaging and strategic placement. Want to be in the reader-flow? Native advertising lets you embed your messages in content formats that draw attention.
Tap into the highest engaging digital media — nothing demonstrates expertise quite like video. Let us craft a plan and produce dynamic video content that tells your story, educates, and moves seamlessly across digital channels. Video programs are available in short form and series formats, and they’re supported by a holistic marketing plan.
Podcasts let you reach professionals across multiple devices and allow you to entertain while you educate. Or own a topic area that can generate thousands of downloads by healthcare professionals across the globe. Work with our content team to generate informative and entertaining podcasts that are accessible and portable for busy HCPs so they can learn on the go.
HCM produces, markets, and archives long-form educational content that provides partners with the opportunity to develop rich, detailed presentations in a round table discussion format. Presented as live broadcasts, these streaming resources offer direct access to thought leaders through real-time Q & A sessions and interactive features. Archived and re-purposed as on-demand content, webinars prove to be very effective for promoting industry expertise, generating leads, and positioning clients as thought leaders.
- Market Research and Audience Insights
Leverage the power of HCM surveys, polling, and quizzes to learn more about an issue or what your audience thinks. HCM has deep market research experience and access to millions of healthcare professionals who want to be heard. Let us craft effective quantitative or qualitative research programs that can guide messaging, positioning, marketing strategies, and product development.
- Targeted Advertising
We know ads, we have reach, we know segments — and our sites were visited by more than 3 million nursing professionals last year. Our flagship print journal, American Nurse Today, reaches ~180,000 nurses each month. Creative ads across all channels play a key role in branding, engagement, and leads.
- Mobile Marketing
Geofencing, blue casting, and mobile marketing…some studies have predicted that as many as 97% of nurses will use mobile devices for care-related activities. We can reach them. We can help craft mobile campaigns that offer access to the tools every HCP carries.
Need to teach a group about best practices in technology, sanitation, wound care, mindfulness…? We got that. We can help build an education program that delivers content via web, print, webinars, and more.